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Jenny Schmitt, PhD | BrandLab's avatar

The problem you're describing is real. Whoever sells the fast $150K isn't in the room when the $3M deal comes up, so nobody's thinking two years out at signing.

But your fix has the same shape as the problem. Four firms, all yours, and "which resource is appropriate" resolves in-house every time. How do you handle the case where the right answer is a lender you don't own?

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